Captive Media introduces its contact-free, networked, washroom gaming system with hands-free control. The system consists of a high-definition screen fitted at eye level above any urinal where it attracts the undivided attention of the user. While in standby mode it plays a mixture of advertisements and content from one of its 15 channels. When a guy approaches, the screen flips into gaming mode using patented technology to detect the user’s presence. It then allows the user to navigate the game via the direction of his urine stream. This can be achieved without any alteration to the bowl or plumbing.