TEL AVIV, Israel—Starwood Hotels and Resorts Worldwide announced that it will debut the W brand in Israel in 2015 with the opening of W Tel Aviv – Jaffa and The Residences at W Tel Aviv – Jaffa. Owned by Manhattan-based RFR Holding, the hotel will be set inside a historic 19th century heritage building in the revitalised ancient port neighborhood of Jaffa. The hotel is being designed by British architect John Pawson along with Ramy Gill Architects and Urban Designers.
“We are delighted to expand our relationship with RFR Holding, who also owns W South Beach Hotels and Residences, as we open the first W Hotel in Israel,” commented Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa, and Middle East. “Tel Aviv is one of the most stylish and cosmopolitan cities on the Mediterranean and we are excited to expand our footprint into Israel.”
The hotel will feature 125 guestrooms and suites, including one Extreme WOW Suite (W’s interpretation of the Presidential Suite). The property will also offer a signature restaurant, a destination bar and W Living Room. Leisure facilities include an Away Spa, SWEAT fitness, and an outdoor WET pool deck.
This project will also feature 38 W-branded Residences, which will come with a private entrance. Apartments will range from 70 to 400 square meters. Residents will enjoy access to the facilities at W Tel Aviv – Jaffa, including signature W offerings and services.