WICHITA, Kan.—Value Place has entered into an agreement with Gold Coast Premier Properties to build a new Value Place hotel in South Florida, with plans to build additional properties in the future.
The first site will be near Zoo Miami in a prime location highly visible from the Florida Turnpike. It is expected to break ground in 2015. Gold Coast’s development of the new Value Place hotel takes place at the same time that the corporate brand is building two company-owned locations in the South Florida market.
“Gold Coast is a great franchise partner for Value Place as we continue to expand our presence in South Florida using a mix of both company- and franchisee-owned locations,” said Ron Burgett, executive vice president of franchise development at Value Place. “Florida’s economic and demographic trends make it an ideal fit for Value Place, and the Zoo Miami location is a perfect complement to the properties the company is building in Davie and Lake Worth, Fla.”
“We are excited about our continued expansion in the South Florida market,” said Bruce Haase, CEO of Value Place. “Our momentum continues to grow as more people recognize the strong return on investment generated by our unique operating model and the many growth opportunities available to developers in this under-served segment of the industry.”