Value Place has named Bruce Haase as CEO, effective April 11, 2014. He will be based in Wichita, Kan., at the Value Place corporate headquarters.
Haase joins Value Place following a 12-year tenure at Choice Hotels International, where he was responsible for overseeing the company’s global operating functions, including brand management, marketing, franchise development, franchisee relations, international operations, loyalty, e-commerce, and procurement. At Value Place, Haase will lead the executive team of industry experts in their mission to accelerate the brand’s growth.
“From a growth and development perspective, Value Place provides the best hospitality opportunity right now,” Haase said. “The company has laid the foundation for a successful, proven, and profitable business model, and enjoys substantial growth opportunities in numerous undeveloped markets. This is a brand that’s on the move, and I’m excited to be a part of that progress.”
“Bruce’s expertise and experience in the industry will continue Value Place’s evolution to a national household brand,” said Kyle Rogg, chief operating officer of Value Place. “In the past year we have developed a stellar roster of executive management with extensive franchising and hotel backgrounds, including Ron Burgett, executive vice president, franchise development; Randy Fox, executive vice president, property management; and Andy Anderson, executive vice president, business development.”