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The Verb Hotel to Launch in Fenway Location

The Verb Hotel to Launch in Fenway Location

BOSTON—The Verb, opening summer 2014, sees the dynamic reimagining of a classic mid-century motel, which will reconnect it with the rich musical and artistic roots of Boston’s Fenway neighborhood. Building on the legacy that began when the Fenway Motor Hotel first opened its doors on Boylston Street in 1959, the unconventional 94-room hotel will meld the best of Boston’s past with the vibrant, spirited culture of the modern-day Fenway neighborhood.

Samuels and Associates, the developers behind the project, are credited for many of Fenway’s newest residential, retail, and commercial spaces. In partnership with Weiner Ventures and Spot-On Ventures, developers of the Mandarin Oriental Boston, The Verb is Samuels’ first hotel property.

“We saw a real opportunity to create something unique in this space, while respecting the independent spirit of the local community, building on the arts culture in Fenway and delivering real hospitality in a world that moves too fast,” said Steve Samuels, chairman and principal of Samuels and Associates. “The Verb will be a distinctive destination and experience for locals, tourists, and business travelers alike.”

Robin Brown, principal of Spot-On Ventures and lead partner in overseeing The Verb architectural design and brand concept, announced that Crescent Hotels and Resorts has been selected as the management company for the hotel. Anna Gaffney will serve as the general manager for the property. “Anna’s experience with edgy, boutique hotels will provide the perfect leadership and guest service for this unique hotel experience,” Brown said. “With The Verb, we will be introducing a concept that reflects the freshness, vitality, and diversity of the Fenway community.”

Key to The Verb’s charm is its irreverent attitude that will be on showcase throughout the interiors, where stairway walls carry quirky statements and each guestroom tells a unique story. Rare music and pop-culture memorabilia from Boston’s heritage—ranging from historic Boston Phoenix covers to photographs of musicians who performed locally or appeared on WFNX, Boston’s famed alternative music station—will adorn public spaces. The works will remind visitors of the key role Boston has played as host to countless influential artistic, musical, and cultural talents. The collection will be curated by the longtime director of special projects for the Phoenix Media Group and an inveterate collector of rock and roll memorabilia, David Bieber, and supported by former Boston Phoenix publisher Stephen Mindich.

“The Verb reflects the energy, music, and attitude that are at the heart of the Fenway neighborhood,” said General Manager Anna Gaffney. “The Verb’s place in history, its experiences and subsequent stories to tell, make this a spot like no other.”

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