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CEO Bruce Haase Breaks Down Value Place Rebranding

CEO Bruce Haase Breaks Down Value Place Rebranding

Two weeks ago, extended-stay hotel brand Value Place announced that it was changing its name to WoodSpring Suites, and developing a sub-brand with more enhanced offerings. Bruce Haase, Value Place-now-WoodSpring Suites CEO, said the company was motivated to make this ...

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Value Place Launches New Name, New Brand

Value Place Launches New Name, New Brand

WICHITA, Kansas—Value extended-stay hotel brand Value Place has changed its name to WoodSpring Suites, effective immediately. It also is developing a brand extension with a more enhanced offering, WoodSpring Suites Signature, designed to appeal to less price sensitive guests. “Our ...

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Checking in with Extended-Stay Pioneer Jack DeBoer

Checking in with Extended-Stay Pioneer Jack DeBoer

Jack DeBoer, father of the extended-stay hotel concept, has racked up a long list of achievements during his 50 years in the business. Retiring is not an option for the 83-year-old entrepreneur, who founded the Residence Inn, Summerfield Suites, Candlewood ...

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Value Place Enters Washington State with 25 New Hotels

Value Place Enters Washington State with 25 New Hotels

WICHITA, Kan.—Value Place has entered into an agreement with West77 Partners to develop up to 25 hotels across the state of Washington. The Bellevue, Wash.-based West77 Partners has entered into a development agreement with Value Place Franchise Services, which includes ...

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