Home / Tag Archives: Technology (page 2)

Tag Archives: Technology

Feed Subscription

Mobile Tech Takes Precedence at ALIS

Mobile technology was the focal point of conversation during the first day of the Americas Lodging Investment Summit in Los Angeles. Panelists from Hilton Worldwide, InterContinental Hotels Group, and Google deliberated ways to simplify and enhance the guest experience, while improving hotel operations through smartphone technology. As pressures to release guest-oriented mobile apps grow, these hotels’ primary focus remains on quality and impact on guest loyalty, rather than how quickly they can generate the potential apps, panelists said. To read more, click here.

Read More »

Starwood, TripAdvisor Announce Booking Partnership

Starwood, TripAdvisor Announce Booking Partnership

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide, Inc. and TripAdvisor announced today they have partnered to make Starwood’s global hotel portfolio accessible on the TripAdvisor instant booking platform. Customers can seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The unique partnership enables Starwood to market and merchandise its brands to a unique customer base, starting in the first half of this year. “We are excited about an enhanced relationship with TripAdvisor as it allows us to deepen our touch-points with TripAdvisor’s global community of travelers while maintaining a consistent connection with guests before, during, and after their stay at a Starwood hotel,” said Julie Atkinson, senior vice president of global digital for Starwood Hotels & Resorts. “We appreciate the work TripAdvisor has done to expand upon the existing distribution models and the partnership will provide a clear benefit to our global hotel portfolio.” With TripAdvisor instant booking, users simply click on a “Book Now” button to initiate a reservation. Travelers are reminded throughout the booking process that their reservation is powered by Starwood and are provided links and phone numbers to contact the hotel’s customer service associates directly; all support inquiries will be handled by Starwood’s customer ...

Read More »

Auction.com Rebrands as Ten-X

Auction.com Rebrands as Ten-X

IRVINE AND SILICON VALLEY, Calif.—Auction.com announced today that it has rebranded as Ten-X, marking the company’s transition into an online marketplace where buyers, sellers, and the agents and brokers who represent them can easily and efficiently buy and sell high quality residential and commercial real estate. The company also announced plans to introduce new transaction platforms in March that will give sellers the option of choosing to transact either using an online auction or a more traditional non-auction process online. The company, which has facilitated the sales of over 200,000 residential and commercial properties totaling over $35 billion since 2007, began as a disposition platform for distressed assets. In recent years, Auction.com has migrated towards higher quality, non-distressed assets. Over 60 percent of the commercial properties brought to sale in 2015 were traditional, high quality assets, including an office complex in Manhattan Beach, Calif., that sold for $96 million—the largest online transaction ever. Under the new brand, the company will feature three transaction platforms: Ten-X Commercial; Ten-X Homes, which will feature traditional, move-in ready residential properties; and Auction.com, which will continue to feature properties for residential real estate investors. “Today’s announcement represents something far more significant than a name change,” ...

Read More »

Caesars Entertainment Unveils Self Check-In Kiosks

Caesars Entertainment Unveils Self Check-In Kiosks

LAS VEGAS—Caesars Entertainment debuts new self check-in kiosks at its Las Vegas Resorts, beginning with The LINQ Hotel & Casino, Flamingo Las Vegas, and Caesars Palace. This is the first fully-integrated self check-in program in Las Vegas that incorporates email, text, web, mobile app, and kiosks, completely reinventing the way guests arrive and begin their stay. Visitors to Las Vegas often cite wait times as one of the most frustrating aspects of their trip; with long lines at the front desk the most inconvenient as they stand in the way of the guests beginning their trip, whether they are here for work or for pleasure. Caesars Entertainment’s rollout of its new kiosk program is the latest stage in a technology solution to completely automate the check-in process, eliminating wait times. “As the owner and operator of our resorts, we have the capability of providing our guests with the latest in innovation and hospitality-focused technology, offering a more social and integrated experience,” said Tariq Shaukat, executive vice president and chief commercial officer of Caesars Entertainment. “The launch of self check-in now joins the ranks of already successful innovation for our resorts such as eKey keyless entry at The Cromwell and our ...

Read More »

Improving Technology to Build Direct Revenue

Improving Technology to Build Direct Revenue

Slow hotel websites, outdated booking engines, and misused analytics are among the top brand revenue killers, according to Vikram Singh, a hospitality and travel asset optimization specialist. Singh shares advice on how hoteliers can build direct revenue and achieve profitable growth. Speed things up. Forty percent of people abandon a website that takes more than three seconds to load, an Akamai study shows. “Spend all the money you have and get faster Internet,” Singh says. “Ninety percent of your problems on TripAdvisor will go away.” Own your digital assets. While many tech vendors view open source software as a security risk, Singh doesn’t buy into that mentality. “Nothing is safe. If it’s online, it can be hacked,” he explains. Whether it’s a hotel website, booking engine, or PMS, he recommends running what you can on open source technology, because it’s constantly being updated. Don’t waste prime real estate. Make sure your property’s homepage is clean, simple, and easy to read—and customers know how to find you. “If you don’t have a phone number or address on your homepage, you’re done,” Singh says. “I can’t book with you.” Prevent web marketing cannibalization. Unless you want customers to get sucked into the ...

Read More »
Scroll To Top