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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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Best Western Opens Three New SureStay Plus Hotels

Best Western Opens Three New SureStay Plus Hotels

Best Western’s SureStay Plus brand has opened three new locations in February—SureStay Plus Hotel by Best Western Kearney, Mo.; SureStay Plus Hotel by Best Western Quanah, Texas; and SureStay Plus Hotel by Best Western Lexington, Ky.   SureStay Plus Hotel by Best ...

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Best Western Unveils White Label Franchise

Best Western Unveils White Label Franchise

Best Western Hotels & Resorts launched its seventh brand last September, but the company isn’t stopping there. Yesterday, the 70-year-old hotel brand introduced SureStay Hotels, a “white label” franchise model. SureStay will operate as a separate subsidiary while plugging owners ...

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