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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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Best Western Opens Three New SureStay Plus Hotels

Best Western Opens Three New SureStay Plus Hotels

Best Western’s SureStay Plus brand has opened three new locations in February—SureStay Plus Hotel by Best Western Kearney, Mo.; SureStay Plus Hotel by Best Western Quanah, Texas; and SureStay Plus Hotel by Best Western Lexington, Ky.   SureStay Plus Hotel by Best ...

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