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Slowing Revenue Growth Offset by High Occupancy and ADR

Slowing Revenue Growth Offset by High Occupancy and ADR

In 2016, the strong growth levels enjoyed by the U.S. lodging industry for the past few years experienced a significant slowdown. Moderate rate growth and flat occupancies were the norm for most hotels. Similarly, total revenues and overall profitability showed ...

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The Enormity of Events for Boosting Occupancy

The Enormity of Events for Boosting Occupancy

Large-scale events enjoyed a banner year in 2016. A reemerging travel economy—combined with more lodging options than ever before and a bevy of events ranging from state fairs to business expos—resulted in a continually prosperous travel market. Moreover, primary markets, ...

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Economy Chains Face Lack of Demand

Economy Chains Face Lack of Demand

In the rapidly expanding room pipeline of the U.S. hotel industry, one segment seems to have fallen out of favor with developers. In June 2016, STR counted 166,000 rooms under construction. However, only 1,000 of these rooms were in the ...

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