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Survey Shows Best Reward Program Returns

A new study has placed Marriott at the top for its loyalty program, reports The Wall Street Journal. The study found a 54 percent higher loyalty program payback on average from a stay at Marriott than at a Starwood property. ...

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The Palace Hotel Completes $40 Million Renovation

The Palace Hotel Completes $40 Million Renovation

SAN FRANCISCO—Part of Starwood Hotels & Resorts, the Luxury Collection Hotels & Resorts with its owner partner, Kyo-ya Hotels & Resorts, today announced the completion of the extensive $40 million renovation of The Palace Hotel. The San Francisco hotel features ...

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Sheraton Launches ‘Where Actions Speak Louder’ Campaign

Sheraton Launches ‘Where Actions Speak Louder’ Campaign

STAMFORD, Conn.—Sheraton Hotels & Resorts today launched a $100 million multi-channel marketing campaign, which includes its first comprehensive advertising effort since 2011 and marks the brand’s return to TV for the first time in nearly a decade. Titled “Where Actions ...

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Le Méridien Batumi Opening in 2018

Le Méridien Batumi Opening in 2018

STAMFORD, Conn.—Starwood Hotels & Resorts Worldwide, Inc., in partnership with Red-Co Ltd, today announced that its Paris-born Le Méridien brand will open in Batumi, the brand’s first location in the Republic of Georgia. Scheduled to open in 2018, the 110-room ...

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Tribute Portfolio to Make Asia Pacific Debut in Japan

Tribute Portfolio to Make Asia Pacific Debut in Japan

HOKKAIDO, Japan—Starwood Hotels & Resorts Worldwide, Inc. has announced the debut of the hospitality company’s recently introduced Tribute Portfolio brand in Asia Pacific with the signing of The Kiroro, a Tribute Portfolio Hotel, Hokkaido. Owned by Kiroro Resort Holdings Co., ...

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