Tag: soft brands
WorldHotels CEO Josh Lesnick on an Alternative to Soft Brands
Soft-branded properties are designed to appeal to consumer demand for a more unique lodging experience. With the growth of soft brands, independent luxury hotels...
Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands
Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses...
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
Independently Minded: The Power of Soft Brands
So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...
Hotel del Coronado Joins Hilton’s Curio Collection
Hotel del Coronado, a historic property located along the Pacific Coast in Southern Calif., will celebrate its 130th anniversary by joining the Curio Collection...