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Providence Biltmore Joins Hilton’s Curio Collection

Providence Biltmore Joins Hilton’s Curio Collection

MCLEAN, Va.—The Providence Biltmore has joined Curio – A Collection by Hilton. The hotel is owned and operated by Finard Properties. Located in downtown Providence, the historic hotel was built in 1922 by Warren and Wetmore, the same architects behind ...

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Franklin Hotel Chapel Hill Joins Curio Collection

Franklin Hotel Chapel Hill Joins Curio Collection

MCLEAN, Va.—Hilton Worldwide today welcomed The Franklin Hotel Chapel Hill to its new soft brand, Curio – A Collection by Hilton. The Franklin Hotel Chapel Hill offers travelers the local discovery and authentic travel experiences at the core of the ...

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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find themselves in the spotlight. Like others of the genre, Curio and BW Premier target independent hotels. ...

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A Closer Look at Best Western’s New Brands

A Closer Look at Best Western’s New Brands

Best Western International announced a new boutique hotel concept and a soft brand at its 2014 North American Convention, which drew approximately 2,300 people to Toronto this week. The company also is on track to open its first extended-stay property ...

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A Closer Look at Hilton’s New Curio Brand

A Closer Look at Hilton’s New Curio Brand

Many of today’s travelers crave more individualized experiences at hotels, but they also seek the comfort of consistency and quality that familiar brands have to offer and the ability to earn points through loyalty programs. That’s why so many big ...

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