Home / Tag Archives: soft brands

Tag Archives: soft brands

Feed Subscription

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

Read More »

Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

Read More »

Hotel del Coronado Joins Hilton’s Curio Collection

Hotel del Coronado Joins Hilton’s Curio Collection

Hotel del Coronado, a historic property located along the Pacific Coast in Southern Calif., will celebrate its 130th anniversary by joining the Curio Collection by Hilton. The hotel, colloquially known as “The Del,” was built in 1888. Throughout its history, ...

Read More »

Wyndham Launches Soft Brand, The Trademark Hotel Collection

Wyndham Launches Soft Brand, The Trademark Hotel Collection

PARSIPPANY, N.J.—Hospitality giant Wyndham Hotel Group today launched a new independent concept for upper-midscale-and-above hoteliers—The Trademark Hotel Collection. Trademark is designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The ...

Read More »

The Tripling of Marriott’s Soft Brand Offerings

The Tripling of Marriott’s Soft Brand Offerings

When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph Collection, The Luxury Collection, and The Tribute Portfolio. With the sudden tripling of the company’s soft ...

Read More »
Scroll To Top
CLOSE
CLOSE