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Wyndham Launches Soft Brand, The Trademark Hotel Collection

Wyndham Launches Soft Brand, The Trademark Hotel Collection

PARSIPPANY, N.J.—Hospitality giant Wyndham Hotel Group today launched a new independent concept for upper-midscale-and-above hoteliers—The Trademark Hotel Collection. Trademark is designed for independent entrepreneurs who have built an iconic hotel and are looking to boost its distinctive legacy with unmatched support. The ...

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The Tripling of Marriott’s Soft Brand Offerings

The Tripling of Marriott’s Soft Brand Offerings

When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph Collection, The Luxury Collection, and The Tribute Portfolio. With the sudden tripling of the company’s soft ...

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Soft Brands Reap Benefits from Distribution Chains

Soft Brands Reap Benefits from Distribution Chains

Hendersonville, Tenn., has launched a singular promise in recent years: Retain the flexibility of independence, get the backing of a major brand. This approach has been fueling the swell of so-called “soft brands” launched in recent years. And, for the ...

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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels declare their independence, it can be increasingly difficult to get noticed in an ever-competitive landscape. Enter ...

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Starwood Hotels Announces Tribute Soft Brand

Starwood Hotels Announces Tribute Soft Brand

Today, Starwood Hotels & Resorts Worldwide announced Tribute Portfolio, a soft brand of four-star, upper upscale properties. It’s the company’s 10th brand and the first new launch in nine years. It’s also the biggest move the company has taken since CEO ...

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Providence Biltmore Joins Hilton’s Curio Collection

Providence Biltmore Joins Hilton’s Curio Collection

MCLEAN, Va.—The Providence Biltmore has joined Curio – A Collection by Hilton. The hotel is owned and operated by Finard Properties. Located in downtown Providence, the historic hotel was built in 1922 by Warren and Wetmore, the same architects behind ...

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