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Red Roof Launches First Soft Brand—The Red Collection

Red Roof Launches First Soft Brand—The Red Collection

CHICAGO—Red Roof has launched the company’s first soft brand in its 44-year history—The Red Collection. The St. Clair Hotel in Downtown Chicago will become the soft brand’s first property in 2018. The Red Collection is a portfolio of upscale economy to ...

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Living in a Brand-Powered World

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent hotels. Many of them are aligning with major hotel companies and becoming part of a “soft ...

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