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Mandarin Oriental Launches New Social Platform

Mandarin Oriental Launches New Social Platform

HONG KONG—Mandarin Oriental Hotel Group announces the launch of Fans of MO, a new social platform where guests can share personal photos and notes about their favorite experiences at Mandarin Oriental hotels around the world. Visitors to the site are ...

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Survey Finds Social Media Boosts Hotel Occupancy by 2x

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

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Starwood’s Digital Initiatives Connect with Guests

Starwood’s Digital Initiatives Connect with Guests

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions ...

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User-Generated Marketing Campaigns Engage Travelers

User-Generated Marketing Campaigns Engage Travelers

In the days of film cameras and slide projectors, having to (painfully) sit through the vacation photos of family and friends was a common occurrence. But times have certainly changed. With the social media explosion, anyone can easily share photos, ...

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Radisson Blu Launches New Blog

Radisson Blu Launches New Blog

MINNEAPOLIS AND BRUSSELS—Radisson Blu today announced the launch of its newly designed travel magazine-style blog and an innovative way for like-minded travelers to share tips and knowledge about the destinations that surround their hotels. In a contest titled Social Eyes, ...

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Using Instagram to Acquire More Customers

Using Instagram to Acquire More Customers

Instagram is one of the fastest growing social media platforms. The popular photo-sharing app amassed 150 million monthly users in about three years—two years faster than Facebook and half the time of Twitter, according to L2 Think Tank. And now, ...

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