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Tips for Optimizing Your Hotel Website

Tips for Optimizing Your Hotel Website

In the fourth quarter of 2013, bookings through a hotel’s branded website continued to trail reservations made through online travel agencies (OTAs), according to data from TravelClick. To stay competitive with OTAs and take back direct bookings, a static website ...

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HootSuite Adds Review-Monitoring App

HootSuite Adds Review-Monitoring App

Powered by a new app called Reputology, the popular social media dashboard HootSuite now allows users to monitor reviews on all the major review sites, including TripAdvisor, Yelp, Hotels.com, and Expedia. Businesses can keep an eye on activity for all ...

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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Starwood Featuring Instagram on All Property Websites

Starwood Featuring Instagram on All Property Websites

STAMFORD, Conn.—Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and in response, the company announced that it is integrating Instagram on all of its websites worldwide. New “Guest Galleries ...

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