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Loews’ New Ad Campaign Showcases Real Guests

Loews’ New Ad Campaign Showcases Real Guests

This month, Loews Hotels & Resorts is debuting a new advertising campaign that features real-life images posted by hotel guests during their stay. Inspired by the significant increase in engagement with social media and Loews’ ongoing social innovation, #TravelForReal reflects ...

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How Hotels Can Engage Guests Through Social Media

How Hotels Can Engage Guests Through Social Media

It’s no secret that social media plays a major role in the way the hospitality industry connects with customers. There are, however, more ways for hotels to use social media than to just attract guests before they book. With creativity ...

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Canopy by Hilton to Launch ‘Canopy by You’ Campaign

Canopy by Hilton to Launch ‘Canopy by You’ Campaign

MCLEAN, Va.—Canopy by Hilton has announced its first digital collaboration, Canopy by You. A three-month digitally-based program, Canopy by You reinforces the brand’s commitment to locally-inspired design, food & drink, and art by engaging local tastemakers and curating neighborhood experiences ...

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Mandarin Oriental Launches New Social Platform

Mandarin Oriental Launches New Social Platform

HONG KONG—Mandarin Oriental Hotel Group announces the launch of Fans of MO, a new social platform where guests can share personal photos and notes about their favorite experiences at Mandarin Oriental hotels around the world. Visitors to the site are ...

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Survey Finds Social Media Boosts Hotel Occupancy by 2x

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

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Starwood’s Digital Initiatives Connect with Guests

Starwood’s Digital Initiatives Connect with Guests

If you’re looking to get your guests’ attention, smartphones can be a good place to start. More than ever, guests are turning to mobile devices like these to research travel, book rooms, and interact with brands. From receiving instant directions ...

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