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Crowne Plaza Launches New Media Campaign

Crowne Plaza Launches New Media Campaign

NEW YORK—InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has launched the Crowne Plaza Hotels & Resorts brand’s largest consumer media campaign for the Americas region in the past 10 years. The campaign, “We’re All Business, Mostly,” ...

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Motel 6 Launches Campaign About Experiences

Motel 6 Launches Campaign About Experiences

DALLAS—Motel 6, the largest owned and operated hotel chain in the North American economy segment, launched a new national television campaign. Entitled “Traveling Song,” the new 30-second commercial underscores the iconic brand’s contemporary room design geared towards travelers looking for ...

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Best Western Launches Fresh Website

Best Western Launches Fresh Website

PHOENIX—Best Western Hotels & Resorts today announced the launch of an all-new BestWestern.com. The company’s latest endeavor into optimizing and streamlining customer interactions across all digital channels, the reimagined site incorporates highly visual, interactive elements and responsively adapts to the ...

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Study Examines Social Media Presence

A new study on the social media presence of luxury hotels and brands shows that the Dorchester Collection has the highest average number of followers per property. L.I.K.E. Consulting reports that Peninsula Hotels ranked second, while W Hotels placed third. ...

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Facebook Reigns Supreme in Hotel Marketing

The most popular social media platform, Facebook, has become increasingly useful for hoteliers as it evolved over time. The platform has added features such as check-ins, reviews, and call-to-action buttons that allow hotels and booking sites to more actively engage ...

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Instagram-Inspired Wanderlust Becomes Business Driver

Instagram-Inspired Wanderlust Becomes Business Driver

As countless BuzzFeed listicles, Facebook updates, and Instagram feeds would suggest, web-based globetrotter pictorials have become a leading inspiration for travelers all over the world. Regular social media users are easily enticed by engaging photographs of worldly attractions, exotic delicacies, ...

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