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Best Western Launches Fresh Website

Best Western Launches Fresh Website

PHOENIX—Best Western Hotels & Resorts today announced the launch of an all-new BestWestern.com. The company’s latest endeavor into optimizing and streamlining customer interactions across all digital channels, the reimagined site incorporates highly visual, interactive elements and responsively adapts to the ...

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Study Examines Social Media Presence

A new study on the social media presence of luxury hotels and brands shows that the Dorchester Collection has the highest average number of followers per property. L.I.K.E. Consulting reports that Peninsula Hotels ranked second, while W Hotels placed third. ...

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Facebook Reigns Supreme in Hotel Marketing

The most popular social media platform, Facebook, has become increasingly useful for hoteliers as it evolved over time. The platform has added features such as check-ins, reviews, and call-to-action buttons that allow hotels and booking sites to more actively engage ...

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Instagram-Inspired Wanderlust Becomes Business Driver

Instagram-Inspired Wanderlust Becomes Business Driver

As countless BuzzFeed listicles, Facebook updates, and Instagram feeds would suggest, web-based globetrotter pictorials have become a leading inspiration for travelers all over the world. Regular social media users are easily enticed by engaging photographs of worldly attractions, exotic delicacies, ...

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Hilton Garden Inn Launches Instagram Travel Guide

Hilton Garden Inn Launches Instagram Travel Guide

MCLEAN, Va.—Hilton Garden Inn today announced the launch of its “HGI Travel Guide.” Accessible on Instagram at @HiltonGardenInn beginning today, the guide is the first ever travel handbook created using the popular app’s photo map feature. The “HGI Travel Guide” ...

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Social Media Marketing Trends to Try in 2016

Social Media Marketing Trends to Try in 2016

SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up with. It’s important that hospitality brands stay at the forefront of digital innovation to target audiences ...

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