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Six Missteps to Avoid When Capturing and Actioning Guest Feedback

Six Missteps to Avoid When Capturing and Actioning Guest Feedback

In today’s economy, consumers are highly informed and offer loyalty to brands with certain expectations for communication between brands and their customers. In this expectation economy, hoteliers must listen carefully to these consumer voices, respond quickly, and efficiently gather guest ...

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Three Ways to Engage Guests in Real Time

Three Ways to Engage Guests in Real Time

Finding ways to engage guests during their travels and while they are on property is critical for hotels. Industry professionals who understand the importance of customer service and guest engagement will tell you that a clean lobby and a cozy ...

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Marketing Hotels Through Social Media Influencers

Marketing Hotels Through Social Media Influencers

Many hoteliers have had a “social media influencer” or “micro-influencer” on their property and didn’t even know it. Not knowing influencers are on property means losing opportunities to capitalize on their visit. Today’s savvy hotel operator can and should have ...

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