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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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Crowne Plaza Launches New Media Campaign

Crowne Plaza Launches New Media Campaign

NEW YORK—InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has launched the Crowne Plaza Hotels & Resorts brand’s largest consumer media campaign for the Americas region in the past 10 years. The campaign, “We’re All Business, Mostly,” ...

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