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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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New Hotel Booking App Targets Millennials

New Hotel Booking App Targets Millennials

TripCraft, a mobile solutions provider, launched a new hotel booking application and website, Vir.al. The app targets so-called Millennials, one of the faster growing demographics. Using curated, experience-based and destination-specific content, Vir.al enables users to create unique travel experiences in ...

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