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How Hotel Loyalty Programs Started and Why They Stuck

How Hotel Loyalty Programs Started and Why They Stuck

It was IHG that was first to market with an amenity that dramatically impacted the entire industry—the first hotel loyalty program, says William Meyer, chairman of Meyer Jabara Hotels and second-generation hotelier whose father co-owned various Holiday Inns in the ...

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Survey Shows Wyndham Rewards Offers Top Returns

Survey Shows Wyndham Rewards Offers Top Returns

According to the third annual CarTrawler Hotel Reward Payback Survey, Wyndham Rewards returns an average of 16.7 percent from room night spending as reward stay value, 3 percentage points higher than the brand’s 2016 result. During August 2017, IdeaWorksCompany conducted ...

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Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all members access to exclusive rates, guaranteed benefits, and “Small Luxuries” at the company’s 500 small, independently ...

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Red Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target ...

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