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Red Roof Launches First Soft Brand—The Red Collection

Red Roof Launches First Soft Brand—The Red Collection

CHICAGO—Red Roof has launched the company’s first soft brand in its 44-year history—The Red Collection. The St. Clair Hotel in Downtown Chicago will become the soft brand’s first property in 2018. The Red Collection is a portfolio of upscale economy to ...

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Red Roof Adds Gift Cards and Products To Guest Rewards

Red Roof Adds Gift Cards and Products To Guest Rewards

Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book free nights, but also to shop for gift cards from popular retailers like Amazon and Target ...

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Red Roof PLUS+ Aims to Bring Consistency to Economy

Red Roof PLUS+ Aims to Bring Consistency to Economy

Red Roof CEO Andy Alexander knows a thing or two about TripAdvisor reviews. About 25,000 of them are delivered to his phone each year, he says. The website’s user reviews help many economy and midscale travelers determine where to book. ...

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Red Roof Forum Puts Spotlight on Women Entrepreneurs

Red Roof Forum Puts Spotlight on Women Entrepreneurs

When franchisees personally asked Marina MacDonald, Red Roof’s chief marketing officer, for a women’s leadership panel, she saw the need for a forum to discuss issues facing women hoteliers today. The Red Roof Forum on Leadership for Women Entrepreneurs, taking ...

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