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The Curio Collection Takes a Scientific Approach to Travel

The Curio Collection Takes a Scientific Approach to Travel

Hilton’s Curio Collection took a science-based approach to brand development and marketing in September by sponsoring a scientific study for insights into what drives traveler curiosity. They then took the findings from this research to create an online “Are You ...

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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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Checking In With Bob Habeeb of FHG

Checking In With Bob Habeeb of FHG

As president and CEO of First Hospitality Group (FHG), Bob Habeeb is charged with growing and cultivating the Rosemont, Ill.-based company’s reputation as one of the nation’s top hotel developers and operators. In his recent discussion with LODGING, he describes ...

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