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Preferred Hotel Group Launches Chinese Marketing Campaign

Preferred Hotel Group Launches Chinese Marketing Campaign

CHICAGO—As Chinese travelers continue to gain momentum as the world’s strongest outbound travel spenders, Preferred Hotel Group showcases its commitment to this key market with the launch of China Ready. This one-of-a-kind program will make the travel planning process more ...

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The Soft Sell

The Soft Sell

With soft branding, independents can act like a chain when it makes good business sense.

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Paramount Hotels Partners with Preferred Hotel Group

Paramount Hotels Partners with Preferred Hotel Group

DUBAI—Paramount Hotels and Resorts has partnered with Preferred Hotel Group to support its entry into the hotel industry, as announced at Arabian Travel Market today. The global relationship begins with an agreement for the first Paramount-branded hotel—DAMAC Towers by Paramount—to ...

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