Tag: OTAs
SiteMinder: Hotel Websites Rank Among the Top Three Booking Channels
SiteMinder has revealed the 15 booking channels that generated the greatest revenue for U.S. and Canada hotels in key tourism destinations in 2017. The...
G6 Hospitality Enters into Expedia Partnership
Seattle, Wash.– Yesterday, Expedia, Inc. announced a new Expedia Powered Technology partnership with G6 Hospitality, parent company of the lodging brands Motel 6 and Studio...
Don’t Flatter OTAs with Imitation—Fight Back with Innovation
Despite owning zero real estate and having no experience running a property, online travel agencies are a force in the hotel industry because they...
Research: Book Direct Campaigns Drive Consumers To Hotel Websites vs. OTAs
Rockville, Md.—Kalibri Labs released results from a new study that reveal a consumer shift in favor of hotel brand websites versus online travel agencies...
Research Shows That OTA Consolidation Is Harmful To Consumers
When online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, the manufactured bias on their websites ultimately costs consumers choice...