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OTAs Engage in Bidding Wars for Top Google Results

According to a report by Mirai, a hotel blog based in Spain, OTAs are making a concentrated effort to outbid hotel brands for their own, trademarked brand names in Google AdWords, which may in turn lead to a substantial hit in ...

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Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship with hotels (after all, they do draw in more guests), but also take away from the ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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OTAs Found Skewing Search Results

There are plenty of ways that online travel agencies influence where guests’ book their hotel rooms. Sites like Expedia present hotels according to internal formulas of customer ratings through the OTA’s own systems. According to the Wall Street Journal, other factors that ...

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How OTAs Sway Consumers’ Hotel Choices

Online travel agencies have more control over where guests’ travel than they realize. According to the Wall Street Journal, Expedia now uses customer ratings and complaints to order some hotel searches, thus punishing hotels that are entangled with Expedia customer ...

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Forming Alliances to Gain Leverage over OTAs

Forming Alliances to Gain Leverage over OTAs

Marriott International’s acquisition/merger with Starwood has created the world’s largest hotel company with 30 brands, about 5,500 properties, and roughly 1.1 million available rooms in over 100 countries. The new company will offer a huge variety of locations, property types, ...

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