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Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...
TWA hotel

Testing Industry Practices: Checking In With MCR’s Tyler Morse

Tyler Morse is CEO and managing partner of MCR, which owns and operates 94 hotels located across 67 cities and 24 states. Among Morse’s...
Profit growth - June 2019

U.S. Hotels Record a Fifth Month of Profit Growth

Revenue per available room (RevPAR) and profit don’t always move lock and step, as demonstrated by HotStats' most recent data tracking full-service hotels. RevPAR...
Front-desk check-in at hotel

Hotel Industry Continues To Protect Consumers From Booking Scams

The following article by Amy Travieso, vice president of government affairs at AHLA, originally appeared in the April 2019 issue of LODGING. European consumers of...
booking - hotel - OTAs - online booking scams - Brand.com

New Data from OTA Insight Highlights Rate Parity Issues

OTA Insight, a cloud-based data intelligence platform for the hospitality industry, today released its Annual Hotel Parity Review. The findings outline root issues surrounding...
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