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Explaining Loyalty Pricing

Explaining Loyalty Pricing

Loyalty pricing is the practice of brands, owners, and management companies offering discounts to members of their loyalty programs who book rooms directly through the hotel instead of through a third party such as Expedia. While loyalty pricing has been ...

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U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

NEW YORK—The balance of power has shifted in favor of U.S. hospitality companies in their tenuous relationship with online travel agencies (OTAs), according to Fitch Ratings. Solid industry fundamentals have allowed many lodging brand owners to negotiate more favorable commission ...

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Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship with hotels (after all, they do draw in more guests), but also take away from the ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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