Home / Tag Archives: OTAs (page 2)

Tag Archives: OTAs

Feed Subscription

Are Booking Trends Moving Away from OTAs?

Online travel agencies have reigned supreme over the last several years, as tech-savvy guests look for quick and easy ways to book trips. But now, it would seem as though the tide is turning, and OTAs are falling slightly out ...

Read More »

Explaining Loyalty Pricing

Explaining Loyalty Pricing

Loyalty pricing is the practice of brands, owners, and management companies offering discounts to members of their loyalty programs who book rooms directly through the hotel instead of through a third party such as Expedia. While loyalty pricing has been ...

Read More »

U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

NEW YORK—The balance of power has shifted in favor of U.S. hospitality companies in their tenuous relationship with online travel agencies (OTAs), according to Fitch Ratings. Solid industry fundamentals have allowed many lodging brand owners to negotiate more favorable commission ...

Read More »

OTAs Engage in Bidding Wars for Top Google Results

According to a report by Mirai, a hotel blog based in Spain, OTAs are making a concentrated effort to outbid hotel brands for their own, trademarked brand names in Google AdWords, which may in turn lead to a substantial hit in ...

Read More »

Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship with hotels (after all, they do draw in more guests), but also take away from the ...

Read More »
Scroll To Top