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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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The Rise of Indirect Bookings

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price range. There were, of course, exceptions ...

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Online Booking Scams Cost Nearly $4 Billion Each Year

Online Booking Scams Cost Nearly $4 Billion Each Year

Washington, D.C.–New research by the American Hotel and Lodging Association (AHLA) reveals that online scams and fraudulent sites are on the rise. Every 60 seconds, Americans make 500 hotel bookings online. In 2015, just 6 percent of American travelers reported having booked ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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Taking Control of Hotel Inventory Management

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel rooms. Instead, they willingly cede this control to others. We see this phenomenon all too often ...

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