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Research Shows That OTA Consolidation Is Harmful To Consumers

Research Shows That OTA Consolidation Is Harmful To Consumers

When online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, the manufactured bias on their websites ultimately costs consumers choice and value, says a new report by Harvard Business School Professor Benjamin Edelman. Edelman’s report, the Impact of ...

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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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The Rise of Indirect Bookings

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price range. There were, of course, exceptions ...

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Online Booking Scams Cost Nearly $4 Billion Each Year

Online Booking Scams Cost Nearly $4 Billion Each Year

Washington, D.C.–New research by the American Hotel and Lodging Association (AHLA) reveals that online scams and fraudulent sites are on the rise. Every 60 seconds, Americans make 500 hotel bookings online. In 2015, just 6 percent of American travelers reported having booked ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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