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Online Booking Scams Cost Nearly $4 Billion Each Year

Online Booking Scams Cost Nearly $4 Billion Each Year

Washington, D.C.–New research by the American Hotel and Lodging Association (AHLA) reveals that online scams and fraudulent sites are on the rise. Every 60 seconds, Americans make 500 hotel bookings online. In 2015, just 6 percent of American travelers reported having booked ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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Taking Control of Hotel Inventory Management

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel rooms. Instead, they willingly cede this control to others. We see this phenomenon all too often ...

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Disrupting the OTA Game

Disrupting the OTA Game

Has the time come for the disruption of online travel agents (OTAs)? It has been 20 years since Expedia launched its first online travel site, completely revolutionizing the travel industry. But many would argue it’s time to disrupt their game. ...

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Google Trips Threatens OTAs

Google Trips, the new travel app that allows travelers to organize and plan their trips, could threaten the continued success of TripAdvisor, Priceline, and Expedia. The “personalized tour guide in your pocket” is available without Wi-Fi and gathers information from ...

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