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Disrupting the OTA Game

Disrupting the OTA Game

Has the time come for the disruption of online travel agents (OTAs)? It has been 20 years since Expedia launched its first online travel site, completely revolutionizing the travel industry. But many would argue it’s time to disrupt their game. ...

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Google Trips Threatens OTAs

Google Trips, the new travel app that allows travelers to organize and plan their trips, could threaten the continued success of TripAdvisor, Priceline, and Expedia. The “personalized tour guide in your pocket” is available without Wi-Fi and gathers information from ...

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With High Occupancy, Hotels Avoid OTAs

As occupancy levels continue to rise, hotels are incentivizing customers to book direct. In addition to offering perks like room upgrades, free shuttle service, and complimentary breakfast, hotels are luring travelers away from online travel agencies with members-only rates. To ...

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Strategizing for Winning in Uncertain Times Starts Now

Strategizing for Winning in Uncertain Times Starts Now

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of sudden changes on the travel industry. Many hotels in Paris ...

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OTAs Fight Against Direct Booking Push

In response to major hotel companies’ direct booking push, Priceline and Expedia, two of the largest OTAs, are fighting back by making some brands more difficult to find on their websites, according to industry experts. This practice, called “dimming,” means ...

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OTAs ‘Dimming’ Hotel Search Results

As more hotels promote direct-booking discounts, a retaliatory practice among OTAs called “dimming” has come to light. It involves intentionally minimizing a hotel’s appearance or ranking in search results. Expedia admitted it is lowering some hotel rankings but said it ...

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