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G6 Hospitality Enters into Expedia Partnership

G6 Hospitality Enters into Expedia Partnership

Seattle, Wash.­­– Yesterday, Expedia, Inc. announced a new Expedia Powered Technology partnership with G6 Hospitality, parent company of the lodging brands Motel 6 and Studio 6, that will provide the brands broad access to Expedia’s technology, marketing, and data insight solutions ...

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Research Shows That OTA Consolidation Is Harmful To Consumers

Research Shows That OTA Consolidation Is Harmful To Consumers

When online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, the manufactured bias on their websites ultimately costs consumers choice and value, says a new report by Harvard Business School Professor Benjamin Edelman. Edelman’s report, the Impact of ...

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The Online Booking Channel 2.0

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ...

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The Rise of Indirect Bookings

The Rise of Indirect Bookings

Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those that were in their same general geographic vicinity and price range. There were, of course, exceptions ...

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