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Brands Battle OTAs for Guest Loyalty

The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship with hotels (after all, they do draw in more guests), but also take away from the ...

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Survey: Consumer Trust in OTAs is Waning

Survey: Consumer Trust in OTAs is Waning

MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to Know. Key findings illustrate that consumer’s trust with Online Travel Agents (OTAs) is waning, leading to ...

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OTAs Found Skewing Search Results

There are plenty of ways that online travel agencies influence where guests’ book their hotel rooms. Sites like Expedia present hotels according to internal formulas of customer ratings through the OTA’s own systems. According to the Wall Street Journal, other factors that ...

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How OTAs Sway Consumers’ Hotel Choices

Online travel agencies have more control over where guests’ travel than they realize. According to the Wall Street Journal, Expedia now uses customer ratings and complaints to order some hotel searches, thus punishing hotels that are entangled with Expedia customer ...

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