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OTAs Fight Against Direct Booking Push

In response to major hotel companies’ direct booking push, Priceline and Expedia, two of the largest OTAs, are fighting back by making some brands more difficult to find on their websites, according to industry experts. This practice, called “dimming,” means ...

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OTAs ‘Dimming’ Hotel Search Results

As more hotels promote direct-booking discounts, a retaliatory practice among OTAs called “dimming” has come to light. It involves intentionally minimizing a hotel’s appearance or ranking in search results. Expedia admitted it is lowering some hotel rankings but said it ...

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Are Booking Trends Moving Away from OTAs?

Online travel agencies have reigned supreme over the last several years, as tech-savvy guests look for quick and easy ways to book trips. But now, it would seem as though the tide is turning, and OTAs are falling slightly out ...

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Explaining Loyalty Pricing

Explaining Loyalty Pricing

Loyalty pricing is the practice of brands, owners, and management companies offering discounts to members of their loyalty programs who book rooms directly through the hotel instead of through a third party such as Expedia. While loyalty pricing has been ...

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U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

U.S. Hotels Gain Incremental Negotiating Strength Over OTAs

NEW YORK—The balance of power has shifted in favor of U.S. hospitality companies in their tenuous relationship with online travel agencies (OTAs), according to Fitch Ratings. Solid industry fundamentals have allowed many lodging brand owners to negotiate more favorable commission ...

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