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Google Trips Threatens OTAs

Google Trips, the new travel app that allows travelers to organize and plan their trips, could threaten the continued success of TripAdvisor, Priceline, and Expedia. The “personalized tour guide in your pocket” is available without Wi-Fi and gathers information from ...

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With High Occupancy, Hotels Avoid OTAs

As occupancy levels continue to rise, hotels are incentivizing customers to book direct. In addition to offering perks like room upgrades, free shuttle service, and complimentary breakfast, hotels are luring travelers away from online travel agencies with members-only rates. To ...

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OTAs Fight Against Direct Booking Push

In response to major hotel companies’ direct booking push, Priceline and Expedia, two of the largest OTAs, are fighting back by making some brands more difficult to find on their websites, according to industry experts. This practice, called “dimming,” means ...

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OTAs ‘Dimming’ Hotel Search Results

As more hotels promote direct-booking discounts, a retaliatory practice among OTAs called “dimming” has come to light. It involves intentionally minimizing a hotel’s appearance or ranking in search results. Expedia admitted it is lowering some hotel rankings but said it ...

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Are Booking Trends Moving Away from OTAs?

Online travel agencies have reigned supreme over the last several years, as tech-savvy guests look for quick and easy ways to book trips. But now, it would seem as though the tide is turning, and OTAs are falling slightly out ...

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