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Managing Potentially Damaging Online Reviews

Managing Potentially Damaging Online Reviews

In the age of ubiquitous social media use, a guest’s Facebook status or tweet can have a huge impact on the reputation of a hotel. This is especially true when a guest starts posting about sensitive issues such as bed ...

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Survey Finds Social Media Boosts Hotel Occupancy by 2x

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

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Pressing the Reset Button on TripAdvisor

Pressing the Reset Button on TripAdvisor

For a hotel with less-than-desirable TripAdvisor reviews, a major renovation could offer a quick ticket to improving its online reputation. In July of last year, TripAdvisor updated its review removal policy to give hotels the opportunity to wipe out old ...

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Noise Complaints Top Online Hotel Reviews

Noise Complaints Top Online Hotel Reviews

An recent analysis of online guest reviews done by ReviewPro reveals that noise is the number one most common complaint by consumers in all but one city. The reviews came from 5,683 hotels in 20 key tourist destinations. Except from ...

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