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98 Percent Of People Find Online Reviews Reliable

ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions: Do people trust online reviews more than their friends? Do they read reviews before buying a product or visiting a place? What ...

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Managing Potentially Damaging Online Reviews

Managing Potentially Damaging Online Reviews

In the age of ubiquitous social media use, a guest’s Facebook status or tweet can have a huge impact on the reputation of a hotel. This is especially true when a guest starts posting about sensitive issues such as bed ...

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Survey Finds Social Media Boosts Hotel Occupancy by 2x

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

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