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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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Marriott Expects Moxy Brand to Lead European Expansion

Marriott Expects Moxy Brand to Lead European Expansion

Marriott International expects to reach 150,000 signed or opened rooms in Europe by 2020, with more than 70 percent of its new rooms to come from select-service and luxury lifestyle brands, including Moxy Hotels, Courtyard, AC Hotels, and Residence Inn. ...

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Lightstone to Invest $2 Billion in Hotel Projects

Lightstone to Invest $2 Billion in Hotel Projects

The Lightstone Group is committing $2 billion to developing and investing in select-service hotels, $1 billion of which it plans to spend on Moxy-branded properties, Bloomberg reports. The New York-based real estate company has teamed up with Marriott International to ...

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Moxy Hotels Debuts in Milan, Italy

Moxy Hotels Debuts in Milan, Italy

MILAN, Italy—Moxy Hotels, a boutique hotel concept for the budget savvy traveler, recently made its debut in Milan, Italy. “Moxy is the essence of the next generation traveler, not only Gen X and Y but guests with a younger sensibility, ...

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