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The Who, What, and Why of Millennial Travel

The hotel industry is always looking for new ways to understand millennials. An infographic from Internet Marketing Inc. is decoding the generation, reporting that 20 percent of millennials travel abroad, while 75 percent wish to travel abroad as much as possible. ...

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20 Percent of Millennials Book Through Mobile

According to a new survey from Oracle Hospitality, 20 percent of millennials polled checked into a hotel using a mobile device, while 46 percent had booked a room using similar means. When evaluating employers’ use of technology, 36 percent of ...

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Attracting the Impulse Buyers of Travel

Traditional hotel chains have recently become focused on accommodating millennials who are more likely to take a vacation on impulse. Hotels have come to the conclusion that millennial travelers will be content with three things: customized experiences, digital accessibility, and applicable ...

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Ask Anthony: Are Hoteliers Too Focused on Millennials?

Ask Anthony: Are Hoteliers Too Focused on Millennials?

Anthony Melchiorri, host and creator of Travel Channel’s Hotel Impossible and Five Star Secrets, loves dishing out advice. From sharing best practices to tackling operational issues, he’s here to answer your questions. Should hoteliers be so focused on millennials? Is it ...

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Which Generation is Most Likely to Hit Unsubscribe?

After examining over 6,000,000 recipients during the last three months who were sent email campaigns by a dozen hotels and resorts, the opt-out rate among millennials (age 15-30) averaged 0.26 percent, while baby boomers (age 51+) averaged an opt-out rate ...

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Wealthy Millennials Changing Luxury Travel

According to FutureCast, nearly one quarter of U.S. adults making more than $500,000 per year are millennials. That’s good news for hotel brands, who have been targeting the demographic due to its collective love of travel, with nearly 80 percent of ...

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