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Innovation is Key to Winning in the Food and Beverage Space

Innovation is Key to Winning in the Food and Beverage Space

Millennials have quickly taken on an influential role in our consumer market as the group shapes the perceptions, expectations, and purchasing behaviors of surrounding generations—from consumer attitudes to lifestyle choices. Those behaviors are changing the way consumers across the board think ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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New Hotel Booking App Targets Millennials

New Hotel Booking App Targets Millennials

TripCraft, a mobile solutions provider, launched a new hotel booking application and website, Vir.al. The app targets so-called Millennials, one of the faster growing demographics. Using curated, experience-based and destination-specific content, Vir.al enables users to create unique travel experiences in ...

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What Do Millennials Want Out of a Travel Experience?

It is becoming increasingly clear that millennials do not vacation to relax—90 percent of millennials like to experience something new while on a trip, and 70 percent want to learn from the communities they visit. According to FutureCast’s “The Millennial ...

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