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Survey Finds Social Media Boosts Hotel Occupancy by 2x

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a study released by Medallia. The study examines customer and business data from more than 4,400 hotel ...

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Medallia Identifies Top Brands Through Social Media Analysis

Medallia Identifies Top Brands Through Social Media Analysis

PALO ALTO, Calif.—Medallia, a leader in SaaS Customer Experience Management (CEM) solutions, has issued its quarterly analysis of social media data to rank the top-rated and most improved hotels in the U.S. Medallia identified Four Seasons, Omni, Cambria Suites, Hampton ...

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