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Marriott Hotels Opens Brand’s Largest Hotel in Europe

Marriott Hotels Opens Brand’s Largest Hotel in Europe

Marriott Hotels welcomed Madrid Marriott Auditorium Hotel & Conference Center to its portfolio in November 2015. Conveniently located for Madrid-Barajas Airport, the hotel is the third Marriott Hotel in Spain and is the flagship brand’s largest hotel in Europe. Formerly ...

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The Backstory of the Marriott-Starwood Merger

The Marriott-Starwood merger was one of the biggest hospitality stories of 2015. However, most people don’t know the long and winding road it took to get to that point. Marriott was one of 30 contenders who expressed interest in Starwood ...

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Marriott CEO Talks Reason for Merger

At Georgetown’s McDonough School of Business, Marriott International CEO Arne Sorenson provided some insight into the decision behind merging with Starwood. He said after negotiating to renew Marriott’s contract with Expedia, through which Marriott loses 10 to 15 percent of ...

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Guest Feedback Shapes Marriott Renovation

Guest Feedback Shapes Marriott Renovation

After acquiring the San Francisco Airport Marriott Waterfront in 2012, Xenia Hotels and Resorts had immediate plans to embark on a guestroom renovation. But while they were working on the design, Marriott was simultaneously rolling out its Innovation Lab, a ...

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Execs Expect Brands to Be Cut in Marriott-Starwood Merger

If the Marriott-Starwood merger is successful, there will be 19 overlapping full-service brands under one umbrella. According to Forbes, most executives expect some of these brands to be eliminated. “A number of brands will become obsolete. A number of hotels ...

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Starwood, Marriott Face Loyalty Program Questions

When Marriott International announced plans to acquire Starwood Hotels & Resorts for $12.2 billion this week, loyalty members on both sides of the equation began to question the fate of their respective rewards programs. Once the deal closes, two of ...

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