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Marriott and TripAdvisor Form Instant Booking Partnership

Marriott and TripAdvisor Form Instant Booking Partnership

Marriott International and TripAdvisor are expanding their partnership and will add Marriott’s global hotel portfolio to the TripAdvisor Instant Booking platform. Starting later this summer, travelers shopping for hotel rooms on TripAdvisor will be able to make a booking at ...

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Hotels Play the Name Game When Creating New Brands

Hotels Play the Name Game When Creating New Brands

After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or, at the very least, their psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, ...

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