Tag: marketing
Positioning Hotels to Drive Business in the Second Half of 2020
As the COVID-19 pandemic continues this summer, people are traveling less—if at all—and booking hotels at a much lower rate. As restrictions are gradually...
Wyndham Expands Corporate Booking Program to Additional Brands
PARSIPPANY, N.J. — With a focus on driving more corporate business to its hotels, Wyndham Hotels & Resorts today announced the expansion of Wyndham...
Loews Defines Its Brand in New Campaign: ‘Welcoming You Like Family’
NEW YORK — Loews Hotels this week launched a multi-channel campaign to define the brand as one rooted in welcoming and caring for guests...
LODGING On Demand — Episode 16: Marketing in a Post-COVID Hotel Industry
Hotels are starting to ramp back up for the summer travel season, but hoteliers looking to promote their properties are facing a new marketing...
Nine Steps for Communicating a Hotel’s Reopening
By mid-March, more than 4,953 U.S. hotels and 16.2 percent of rooms had closed or been converted for other uses due to COVID-19, according...