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Hotels Can Maximize the Value of Unsold Rooms

Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered over time, a different picture emerges. According to some estimates, 15,000 hotel rooms remain unsold each ...

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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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Extended Stay America Names Recipe Contest Winner

Extended Stay America Names Recipe Contest Winner

Extended Stay America has named Lauren Wyler “America’s Top Away From Home Cook,” winner of the brand’s national recipe contest with judging hosted by Food Network personality Sunny Anderson. Wyler will receive $5,000, inclusion in Extended Stay America’s “Away From ...

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Crowdsourcing is Changing Hotel Design and Marketing

Crowdsourcing is Changing Hotel Design and Marketing

When New York City real estate company Prodigy Network decided to create an extended-stay hotel in Manhattan’s Financial District, it took a non-traditional design approach. The company called upon architects, interior designers, and creative minds to submit their own ideas ...

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Hotels.com Launches Hilarious New Ad Campaign

Hotels.com Launches Hilarious New Ad Campaign

Sometimes the best ad campaigns are the ones that don’t take themselves too seriously. And the recent push by online travel agency Hotels.com is showing that the booking company really does have a sense of humor. Launched on Feb. 23, ...

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Sandals Sets Facebook Likes On Fire

Sandals Sets Facebook Likes On Fire

Hotel companies all over the world are putting marketing dollars and lots of effort into acquiring new fans on social media sites including Facebook and Twitter. The value of creating a solid customer base online and promoting your brand through ...

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