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TravelClick: Hoteliers Increase Marketing Budgets for 2016

NEW YORK—According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016, with an increased spend on search engine marketing (23.17 percent), website update/redesign (20.73 percent), online advertising ...

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Moxy Hotels Debuts YouTube Series

Moxy Hotels Debuts YouTube Series

BETHESDA, Md.—Moxy Hotels, Marriott International’s contemporary and edgy lifestyle brand, in collaboration with the company’s Content Studio, will premiere “DO NOT DISTURB,” a new YouTube web series hosted by Taryn Southern, the comedian, creator and star of Taryn TV, on ...

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Hampton Launches Audio-Focused Marketing Strategy

Hampton Launches Audio-Focused Marketing Strategy

MCLEAN, Va.—Hampton Hotels introduces We Go Together, an integrated marketing campaign that employs music and emotion. The new campaign complements Hilton Worldwide’s global “Hilton at Play” mission of connecting people with enriching and playful experiences and the recent marketing partnership ...

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Hotels Can Maximize the Value of Unsold Rooms

Hotels Can Maximize the Value of Unsold Rooms

The empty hotel room is a fact of life. On a given night, that might not seem like a significant problem. But when considered over time, a different picture emerges. According to some estimates, 15,000 hotel rooms remain unsold each ...

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Diversity Marketing’s New Look

Diversity Marketing’s New Look

Destination diversity marketing plans—those programs that seek to define locations and hospitality and tourism brands as welcoming and equipped to host different population segments—are not what they were a couple of decades ago. As populaces have diversified, so have initiatives ...

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