Tag: marketing
Why Wellness Tourism Should Be Part of a Destination’s Marketing Strategy
Wellness has many dimensions—physical, mental, holistic—and means something different to everyone. Regardless of how wellness takes root, it’s becoming more of a focus in...
Creating a Branding Strategy in Four Steps
The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...
Three Ways Hotels Can Deepen Connections With Guests
Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets),...
Transforming Hotel Lobby Retail Into a Compelling Guest Destination
Investments in hotel lobbies have grown significantly over the last few years. Hoteliers are taking time to renovate this area where first impressions are...
Choice Hotels Launches New Nationwide Advertising Campaign
ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...