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Wellness tourism

Why Wellness Tourism Should Be Part of a Destination’s Marketing Strategy

Wellness has many dimensions—physical, mental, holistic—and means something different to everyone. Regardless of how wellness takes root, it’s becoming more of a focus in...
Branding

Creating a Branding Strategy in Four Steps

The consequences of failing to incorporate a property branding strategy range from off-target market positioning to uncoordinated operational efforts and significant revenue loss. Below...

Three Ways Hotels Can Deepen Connections With Guests

Sometimes the lodging industry can feel like an epic battle between David (small independent hotels) and Goliath (mega-chains with recognizable logos and uber-deep pockets),...
Self checkout kiosk - lobby retail

Transforming Hotel Lobby Retail Into a Compelling Guest Destination

Investments in hotel lobbies have grown significantly over the last few years. Hoteliers are taking time to renovate this area where first impressions are...
'Our Business Is You' Advertising Campaign

Choice Hotels Launches New Nationwide Advertising Campaign

ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...
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