Home / Tag Archives: marketing

Tag Archives: marketing

Feed Subscription

Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

Read More »

Capitalizing on the Power of Marketing

Capitalizing on the Power of Marketing

It is essential to capitalize on the power of marketing in the hospitality industry to amplify a hotel’s story to travel shoppers. Hunter Webster, senior vice president of eMarketing at Interstate Hotels & Resorts, shares some advice for hoteliers who ...

Read More »

IHG Renews Relationship with Rob Riggle

IHG Renews Relationship with Rob Riggle

ATLANTA—IHG (InterContinental Hotels Group) is renewing its relationship with actor/comedian Rob Riggle as the Holiday Inn Express brand’s first-ever Creative Director. In a role created just for him, Riggle will tap into his wit and “smarts” to showcase the simple ...

Read More »

Hotels.com’s Captain Obvious Runs for President

Hotels.com’s Captain Obvious Runs for President

Captain Obvious of Hotels.com has decided to join the 2016 presidential race. And he’s doing so in the best way he knows how, by physically running. He believes he is fit to win the race. He’s seen the other candidates, ...

Read More »

TravelClick: Hoteliers Increase Marketing Budgets for 2016

NEW YORK—According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016, with an increased spend on search engine marketing (23.17 percent), website update/redesign (20.73 percent), online advertising ...

Read More »
Scroll To Top