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Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company’s midscale Sleep Inn brand. The print and digital ads, which debuted across several industry trade publications, highlight what that brand says really matters to developers—a strong, long-term return ...

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Five Ways Hoteliers Can Attract Bleisure Travelers

Five Ways Hoteliers Can Attract Bleisure Travelers

Business travelers don’t come in a one-size-fits-all demographic. Some may just want to relax alone in their room or over a meal after a long grueling meeting, but others, dubbed “bleisure” travelers, want to take advantage of the attractions in ...

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Four Ways to Sell Experiences Instead of Beds

Four Ways to Sell Experiences Instead of Beds

Millennials spend more than $200 billion on travel each year, according to FutureCast’s Millennial Brief on Travel & Lodging. That number is expected to increase as most have yet to reach their peak earning and spending potential, making them a ...

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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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