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G6 Hospitality Enters into Expedia Partnership

G6 Hospitality Enters into Expedia Partnership

Seattle, Wash.­­– Yesterday, Expedia, Inc. announced a new Expedia Powered Technology partnership with G6 Hospitality, parent company of the lodging brands Motel 6 and Studio 6, that will provide the brands broad access to Expedia’s technology, marketing, and data insight solutions ...

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Winning More Meetings Requires Hard Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of group intelligence and analytics is upping the ante. By leveraging meeting and group data, hotels can ...

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Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

Sleep Inn Launches Tongue-In-Cheek Trade Marketing Campaign

ROCKVILLE, Md.—Choice Hotels announced a tongue-in-cheek trade marketing campaign for the company’s midscale Sleep Inn brand. The print and digital ads, which debuted across several industry trade publications, highlight what that brand says really matters to developers—a strong, long-term return ...

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