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Turning Guests into Loyal Customers

Turning Guests into Loyal Customers

To enjoy long-term success in hospitality, hotels must seek out and engage repeat guests. In order to encourage a wave of consistent repeat guests, many brands implement a loyalty program, enticing guests with a variety of rewards, such as a ...

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Loyalty Members Increase, But Many Are Inactive

In 2015, major hotel chains saw the number of loyalty program members increase by an estimated 13.1 percent to more than 344 million members compared with 2014. However, more than half of the members are inactive, typically not redeeming points ...

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IHG Introduces Direct-Booking Incentive

IHG Introduces Direct-Booking Incentive

InterContinental Hotels Group has announced the global roll out of Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club members when they book direct. It is part of the ongoing evolution of IHG Rewards Club, ...

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After Stockholder Vote, Marriott Considers Merging Loyalty Programs

Shareholders of Marriott International and Starwood Hotels & Resorts on Friday officially approved Marriott’s acquisition of Starwood—a significant milestone toward creating the world’s largest lodging company. Holders of more than 97 percent of Marriott shares and more than 95 percent of ...

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IHG Launches Top Membership Level, Spire Elite

IHG Launches Top Membership Level, Spire Elite

InterContinental Hotels Group today announces the name of IHG Rewards Club’s new top membership level, Spire Elite, introduced to recognize and reward its most loyal members. To celebrate the launch, world renowned travel photographer Steve McCurry—who is best known for ...

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