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Travelers Expecting Better Choices in Loyalty Redemption

Travelers Expecting Better Choices in Loyalty Redemption

SAN FRANCISCO—A survey of over 1,000 airline and hotel loyalty program members across the U.S. from Collinson Latitude, part of Collinson Group, reveals that most travelers expect greater choice and flexibility in how they redeem their loyalty currency. The research ...

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Best Western Rewards Ranked Among Top Loyalty Programs

Best Western Rewards Ranked Among Top Loyalty Programs

PHOENIX, Ariz.—WalletHub released the findings of its hotel rewards program study earlier this month. Best Western Hotels & Resorts earned the number two spot in the 2016 rankings, which looked at the twelve largest hotel chains in the United States. ...

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Outrigger Resorts Debuts Loyalty Program

Outrigger Resorts Debuts Loyalty Program

WAIKIKI—As the newest hospitality brand to join the Global Hotel Alliance (GHA), Outrigger Resorts is debuting its first-ever loyalty program, Discovery, with a chance for members to win the adventure of a lifetime and vacation at nine beachfront Outrigger Resorts. ...

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The Best and Worst Hotel Loyalty Programs

Consulting firm IdeaWorks has declared that the top loyalty program in terms of payback is Wyndham Hotel Group’s recently revamped Wyndham Rewards program. The lowest payback comes from Starwood Preferred Guest, where guests earned back only 5.6 percent of value in ...

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Turning Guests into Loyal Customers

Turning Guests into Loyal Customers

To enjoy long-term success in hospitality, hotels must seek out and engage repeat guests. In order to encourage a wave of consistent repeat guests, many brands implement a loyalty program, enticing guests with a variety of rewards, such as a ...

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Loyalty Members Increase, But Many Are Inactive

In 2015, major hotel chains saw the number of loyalty program members increase by an estimated 13.1 percent to more than 344 million members compared with 2014. However, more than half of the members are inactive, typically not redeeming points ...

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