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Starwood Capital Group Launches 1 Hotels Brand

Starwood Capital Group Launches 1 Hotels Brand

Starwood Capital Group has launched a new luxury lifestyle brand, 1 Hotels. The first property debuted in South Beach on March 25 and will be followed by Central Park in late spring and Brooklyn Bridge Park at the end of ...

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Hampshire Hotels Launches Début Hotel Group

Hampshire Hotels Launches Début Hotel Group

NEW YORK—Hampshire Hotels Management announces the launch of Début Hotel Group, a hotel brand management company led by newly appointed President and CEO Eric A. Danziger. Driving the company into its next chapter of growth, Début Hotel Group will bring ...

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Former Viceroy CEO Launches Proper Hotels Brand

Former Viceroy CEO Launches Proper Hotels Brand

LOS ANGELES—The newly formed Proper Hospitality has announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality ...

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Hotel RL Rethinks Lifestyle Design

Hotel RL Rethinks Lifestyle Design

Hotel RL, Red Lion Hotels’ recently launched lifestyle brand, is a conversion play targeting the top 80 U.S. urban markets. The idea behind the brand is to present an authentic experience that taps into the ethos of the Pacific Northwest ...

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Under the Canopy: A Look at Hilton’s New Lifestyle Brand

Under the Canopy: A Look at Hilton’s New Lifestyle Brand

To appeal to a fast-growing contingent of travelers who seek authentic and unique hotel experiences, Hilton Worldwide announced a new lifestyle brand called Canopy by Hilton. The company unveiled the upper upscale concept to nearly 1,900 owners and development representatives ...

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