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The Independent Hotel’s Guide to Soft Brands

The Independent Hotel’s Guide to Soft Brands

More and more travelers today, especially the younger generation, prefer independent hotels with a touch of moxie to cookie-cutter alternatives. But as more hotels declare their independence, it can be increasingly difficult to get noticed in an ever-competitive landscape. Enter ...

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BW Premier Collection Introduces First North American Hotel

BW Premier Collection Introduces First North American Hotel

PHOENIX—Best Western Hotels & Resorts announced the first North American hotel to join the BW Premier Collection—The Copamarina Beach Resort & Spa in Puerto Rico. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in ...

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Sheraton Teams Up with Major Baseball League

Sheraton Teams Up with Major Baseball League

STAMFORD, Conn.—Sheraton Hotels & Resorts and Starwood Preferred Guest (SPG) today announced an exclusive new partnership with Major League Baseball (MLB), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of ...

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Magnuson Announces Co-Op Advertising Plan

Magnuson Announces Co-Op Advertising Plan

LONDON—Magnuson Hotels has announced that it will be reinvesting 20 percent of the fees paid by each member hotel into local co-op marketing. “We are proud to break away from the normal practices and demonstrate to our hotels our commitment ...

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Avenue of the Arts Costa Mesa Joins Tribute Portfolio

Avenue of the Arts Costa Mesa Joins Tribute Portfolio

STAMFORD, Conn.—Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc., today announced that Avenue of the Arts Hotel Costa Mesa, located in Orange County, Calif., will debut as a Tribute Portfolio hotel in spring 2016. The 238-room hotel is ...

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