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San Francisco’s Hotel Triton Plans $6 Million Transformation

San Francisco’s Hotel Triton Plans $6 Million Transformation

SAN FRANCISCO, Calif.–Hotel Triton has announced its $6 million property renovation and redesign along with all new branding. Located at the center of the Grant Avenue shopping corridor—just steps away from the Financial District and Union Square–the historic boutique hotel ...

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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

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