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Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses five collections—Legend, LVX, Lifestyle, Connect, and Preferred Residences. Today, these five collections are facing a wealth ...

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Independently Minded: The Power of Soft Brands

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the ...

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Living in a Brand-Powered World

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent hotels. Many of them are aligning with major hotel companies and becoming part of a “soft ...

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St. Jane Chicago Hotel to Open in Spring 2018

St. Jane Chicago Hotel to Open in Spring 2018

CHICAGO—Becker Ventures with Chicago-based Aparium Hotel Group announced that next spring, the city’s Carbide & Carbon building will become the St. Jane Chicago, an independent lifestyle hotel brand. Originally built in 1929, the gold-leaf tower Carbide & Carbon building is ...

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ALHI Adds Three New Member Hotels in the U.S. Southeast

ALHI Adds Three New Member Hotels in the U.S. Southeast

ORLANDO, FL–Associated Luxury Hotels International (ALHI) has added three Southeast U.S. hotels as new members to its global portfolio of 250 luxury and upper-upscale hotels and resorts: The Guest House at Graceland, which is a 450-room resort that opened in ...

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Independent Hotels See Higher ADRs And Faster Growth

Independent Hotels See Higher ADRs And Faster Growth

Independent hotel properties are continuing to show positive ADR growth compared to branded properties, according to a report based on Expedia’s Q1 2017 data. The data suggests an ongoing trend of strong performance by independent hotels—since Q1 2014, independent hotel ...

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