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Winning More Meetings Requires Hard Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of group intelligence and analytics is upping the ante. By leveraging meeting and group data, hotels can ...

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How To Overhaul Sales Proposals To Win Group Business

How To Overhaul Sales Proposals To Win Group Business

Which proposals usually make it to a meeting planner’s short list: a proposal template full of sales clichés that is only updated with a group’s name, dates, rates, and space; or a proposal that reflects a hotel’s and sales manager’s personality, plus ...

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Winning Repeat Group Business

Winning Repeat Group Business

Congratulations! After qualifying a piece of business, submitting a relevant proposal, and selling smart, you soared to the top of the planner’s short list and booked that coveted group. However, don’t celebrate too long. The work is far from over. ...

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