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Five Closing Tactics to Book Group Business

Five Closing Tactics to Book Group Business

Blazingly successful group sales managers and directors don’t wait to initiate the close. They work the close right from the start. Today’s meeting planners are savvy decision makers not easily swayed by standard sales tactics. Closing the sale is not ...

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Winning More Meetings Requires Hard Data

Winning More Meetings Requires Hard Data

Most hotels rely on complimentary stays, elaborate dinners, spa treatments, and cookie-cutter sales tactics to win more event business. Today, the vast extent of group intelligence and analytics is upping the ante. By leveraging meeting and group data, hotels can ...

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How To Overhaul Sales Proposals To Win Group Business

How To Overhaul Sales Proposals To Win Group Business

Which proposals usually make it to a meeting planner’s short list: a proposal template full of sales clichés that is only updated with a group’s name, dates, rates, and space; or a proposal that reflects a hotel’s and sales manager’s personality, plus ...

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