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Jumping into Lodging from Another Marketplace

Originally a restaurateur, Mike Whalen, principal at the Heart of America Group, entered the lodging industry accidentally. The company’s original Machine Shed restaurant on...

Social Media Marketing Trends to Try in 2016

SAN DIEGO—In today’s fast-moving digital age, unless you’re constantly reviewing journals and forums, online and social media trends can be hard to keep up...

Catering to Guests Desiring Authentic Local Experiences

Everyone has that friend on social media who can’t seem to go more than two hours without posting something. Whether it be a gripe...

Spending Money Where the Guest Perceives It

When it comes to renovations, savvy owners are investing their money in design aspects that matter most to guests. Nunzio DeSantis, executive vice president...

Carving Out a New Culture of Safety

Owning and operating a hotel can be a risky venture. There are several factors to consider, including loss prevention, safety, and liability. Hotel managers...
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