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Are Guests and Hotels Ready for Chatbots?

Are Guests and Hotels Ready for Chatbots?

Understanding and predicting customers’ online behavior helps travel and hospitality businesses better anticipate and meet guests’ needs. The rise of artificial intelligence (AI) presents an opportunity for hospitality brands to deploy chatbots, automated software that interacts with guests through SMS text or ...

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Data Quality: Travel Tech’s Biggest Challenge

Data Quality: Travel Tech’s Biggest Challenge

Data quality and management are the biggest challenges facing travel tech professionals, according to the 450 travel data professionals surveyed for EyeforTravel’s State of Data and Analytics in Travel report for 2017. Nearly half of all the survey’s respondents reported that data ...

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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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