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RLHC Partners with Expedia to Expand Loyalty Program

Red Lion Hotels Corporation (RLHC) has entered into a partnership with OTA-giant Expedia to offer the company’s “Hello Rewards” member-only rates to guests who book through Expedia.com and Hotels.com. Additionally, the partnership allows guests who are not Hello Rewards members ...

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Expedia Evolves Search Engine Model

Expedia is making major alterations to its service to more closely mimic Booking.com. In addition to introducing its hotel Accelerator program, which enables properties to bid to move higher in search results, similar to Booking.com’s Preferred Property Program, it is ...

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AH&LA Wary of New Online Travel Agency Program

In December, Expedia presented a demo of its new Accelerator program, a tool that gives hoteliers a different avenue by which they can move their listings up in Expedia’s search results (something that can already be done with advertising dollars). ...

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Expedia to Acquire HomeAway for $3.9 Billion

Expedia to Acquire HomeAway for $3.9 Billion

Expedia has agreed to acquire HomeAway for $3.9 billion, according to The New York Times. This will add vacation rentals to its online booking options. Expedia also owns Hotels.com, Hotwire.com, and Trivago. The article notes that this acquisition will be ...

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