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How Red Roof Plans to Break Into City Centers

How Red Roof Plans to Break Into City Centers

Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched last year. The company’s first and only soft brand aims to attract cost-conscious travelers who want ...

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Best Western’s Unique Entry into the Economy Segment

Best Western’s Unique Entry into the Economy Segment

About a year ago, Best Western saw some white space in the lodging industry—there weren’t a lot of options out there for travelers in the upper-economy/lower-midscale segment. This led the company to enter that space with SureStay Hotel Group. Best ...

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Recent Legislation Spurs Hotel Industry Growth

Recent Legislation Spurs Hotel Industry Growth

We find our industry and nation amidst surging economic growth and new business development opportunities, and two major advances late last year are pushing development forward. First, the National Labor Relations Board (NLRB) returned to the historical definition of “joint ...

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BW’s SureStay Hotel Group Surpasses 50 Properties Worldwide

BW’s SureStay Hotel Group Surpasses 50 Properties Worldwide

Phoenix–Since launching its franchise model in Fall 2016, SureStay Hotel Group has surpassed 50 open properties. The group’s portfolio now has 52 properties worldwide and a pipeline of 45 more. The brands aim to provide an alternative for upper-economy/lower-midscale travelers, offering ...

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Hospitality Jobs, Wages Increase in December 2017

The U.S. Labor Department on Friday released its jobs report for the month of December 2017, revealing that the U.S. economy added 148,000 jobs last month. While the number of new jobs fell short of expectations, the leisure and hospitality ...

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