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Hotels Confront the Paradox of Personalization

Hotels Confront the Paradox of Personalization

Personalization appears to be the hotel industry’s biggest strategic objective right now, but the reason why it’s so hard to achieve is embedded in the most literal definition of the term. True personalization means many different things to many different ...

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Strategizing for Winning in Uncertain Times Starts Now

Strategizing for Winning in Uncertain Times Starts Now

Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that prepare them for the effects of sudden changes on the travel industry. Many hotels in Paris ...

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Data Drives the Right Strategy in Any Age of Travel

Data Drives the Right Strategy in Any Age of Travel

Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at the recent NYU International Hospitality Investment Conference? Or have we ...

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OTAs Auctioning Search Results Bad News for Hotels

OTAs Auctioning Search Results Bad News for Hotels

Just weeks after I wondered whether the OTAs lost some ground to hotel groups in the industry’s balance of power, Expedia Inc. disclosed a restructuring of its business model, in which hotels now can bid their way up the sort ...

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