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Hotels—Not OTAs—Own the Data That Makes the Difference

Hotels—Not OTAs—Own the Data That Makes the Difference

Online travel agencies (OTAs) have built incredibly successful, valuable businesses, and their websites largely define what consumers now expect from the modern booking experience. But even Expedia and Priceline can’t be all things to all hoteliers. Revenue management tools now ...

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Choice Creates New Global Reservation System—choiceEDGE

Choice Creates New Global Reservation System—choiceEDGE

ROCKVILLE, Md.—Choice Hotels International announced that the company will transition to choiceEDGE, the first new global reservation system (GRS) from a hotel company in more than 30 years. The distribution platform supports more than 6,500 Choice Hotels properties globally, accelerating ...

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