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Disrupting the OTA Game

Disrupting the OTA Game

Has the time come for the disruption of online travel agents (OTAs)? It has been 20 years since Expedia launched its first online travel site, completely revolutionizing the travel industry. But many would argue it’s time to disrupt their game. ...

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Marriott Adds Starwood Brands to Room Key

Marriott Adds Starwood Brands to Room Key

DALLAS—Room Key has added 11 brands and nearly 1,300 properties from Marriott International to its inventory. Consumers can now search and book directly through Room Key for St. Regis, The Luxury Collection, W, Westin, Sheraton, Le Méridien, Tribute Portfolio, Design ...

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Expedia Unveils Value Add Promotions for Hoteliers

Expedia Unveils Value Add Promotions for Hoteliers

SEATTLE—Expedia, Inc., the world’s largest travel company, is rolling out its Value Add Promotions tool on Expedia PartnerCentral. With Value Add Promotions, hotel partners can better promote their property and increase their demand across Expedia, Inc. brands and while maximizing ...

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Hotel-OTA Competition Improves Focus on Distribution

Hotel-OTA Competition Improves Focus on Distribution

When the CEOs of Expedia and Marriott International gave separate talks at the Skift Global Forum last month, they downplayed the competition between hotels and online travel agencies, but there’s a little more to the story than they let on. ...

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Expedia Moving Beyond Distribution Service

Expedia Moving Beyond Distribution Service

For months, major hotel chains have been building loyalty by urging customers to book direct rather than through an online travel agency. In order to adapt to this ever-shifting online distribution landscape, Expedia is stepping up its game with some ...

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