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Tru by Hilton Rolls Out Updated Prototype

Tru by Hilton Rolls Out Updated Prototype

MCLEAN, Va.—Hilton’s midscale hotel brand, Tru by Hilton, is rolling out an enhanced prototype. Guided by strategic partnerships with key stakeholders including owners, guests, property team members, general contractors, and architects, Tru by Hilton is elevating the guest experience through ...

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Developing Narratives for Themed Destinations

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull consumers away from their screens, encouraging ...

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Hampton by Hilton Unveils New Prototype

Hampton by Hilton Unveils New Prototype

MCLEAN, Va.–Hampton by Hilton has created a new Hampton Inn & Suites by Hilton and Hampton Inn by Hilton prototype for the Americas. Hilton created the new prototype for its upper-midscale brand to provide owners and developers with a flexible building model ...

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Six Benefits of LED Lighting for Hotels in 2018

Six Benefits of LED Lighting for Hotels in 2018

LED lighting is becoming increasingly popular over incandescent and fluorescent bulbs in homes and even on the headlights of cars. And it’s no wonder why—LED bulbs last about 50 times longer than their incandescent counterparts. Of course, LED bulbs are ...

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