Tag: data
Four Tips to Implement a Data-Driven Hospitality Marketing Strategy
During dynamic demand environments—like the one hoteliers find themselves in today—it’s important to develop an agile marketing strategy with the ability to shift offers,...
Knowland Meetings Forecast Adds Top 25 U.S. Markets Filter
ARLINGTON, Virginia—Knowland announced it has added the ability to filter its U.S. Meetings Recovery Forecast by market, now known as the Top 25 U.S....
A Year in Review: STR’s Market Recovery Monitor
Understanding, measuring, and forecasting the recovery of U.S. hotel performance has been difficult at best amid the global pandemic. Unlike other cycles that were...
HotStats: Global Hotel Performance Stabilized by the End of 2021
Although HotStats reports that 2021 had abnormalities, global hotel performance for the year ended on a stabilized note. The global hotel industry’s climb back...
Knowland: Meetings Up From January 2021 But Down From December 2021
ARLINGTON, Virginia—Knowland released its monthly meetings and events data for January 2022. Meetings are up 350 percent year-over-year from January of 2021 while month-over-month...